In a Collaboration with, Kutla Design Studio®
I was responsible for creating a new logo, Identity, & Defining the full Design Language of the brand
Kutla is a Saudi Design Studio with a vision of expansion by offering more services, and better quality of design in each field they are offering a service in.
The studio is mainly specialized in Architecture design, but it’s expanding in the creative industry by offering branding, interior design services, and we collaborated to give ourselves a room for developing the identity visually and strategically to help match and unleash this new updated in services.
Kutla is an authentic Arabic word means Mass, and what drove the owners to rename this brand as Mass as they were repeatedly working in an industry with huge masses behind “The Real Estate Industry - Architecture Design Branch”.
As Masses always have density, thickness, and stability, The direction is all about the three qualities that we have here.
Logo Design & Design Language/ Art Direction Style-escape View.